I’m Alma, a filmmaker born and based in Bucharest. Alongside film, I work across advertising, music videos, and related visual mediums, including video-installations, moving between narrative work and more experimental and contemporary forms. My films have been screened at international festivals and have received awards from the Romanian Filmmakers Union, CinemaIubit, Alter-Native, and the Gopo Awards.

I have served on the SMART7 international jury at the Thessaloniki Film Festival and co-tutored film directing workshops at the Ideo Ideis Festival. I have participated in programs such as Sarajevo Talents, Film Plus, Cinema Next, Her Story, Her Future, Transilvania Talent Lab, and Let’s Go Digital. I exhibited video installations at the White Night of Galleries, the Goethe-Institut, and Phramakon, and worked on visual identity and video poetry projects, including the overall visual direction of the Z9 Poetry Festival.

My practice is shaped by adaptability and most of all curiosity. I’m comfortable working across different formats — from story-led films and dialogue to visual poetry, music videos, and commercial projects that often rely on rhythm, editing, and post-production. I’m interested in the relationship between people and objects, people and spaces, and in situations where spaces or objects can stand on their own, without a human presence. I’m particularly drawn to ways in which reality can be stylized, especially within advertising, where I try to approach briefs from a less conventional angle.